A field marketing representative is responsible for driving brand awareness through on-site, face-to-face interaction with consumers.
Field marketing strategies will be designed, implemented, and carried out by the candidate. He or she will collaborate closely with the sales team and marketing managers to boost lead generation and create upsell opportunities.
Plan and complete field marketing campaigns after conducting preliminary research.
Develop robust knowledge of all product lines/services.
Distribute a range of brochures and other materials for use at field marketing events.
Maintain positive relationships with customers, third-party vendors, and venues.
Communicate with customers other third-party partners on promotional display and merchandise placement.
Attend relevant trade shows and events.
Promote products and services through successful field marketing programs.
Manage the activity on social media in relation to field marketing campaigns.
Weekly or monthly updates on the state of your field marketing activities.
Keep track of and communicate sales team with lead/customer intelligence.